Communications Director
Title: Communications Director
Reports to: Central Weekend Experience Director
Job Purpose: Responsible for and focused on leadership and team development, oversight and execution of all aspects of Communications and Marketing of the various departments of Crossroads.
Duties and Responsibilities:
Design & Brand Management
• Lead efforts to design all art and promotional materials related to church-wide activities with a high
standard of creativity, excellence and effectiveness.
• Network with paid and volunteer artists to develop graphic designs.
• Monitor the look, vibe and feel of all promotional materials representing Crossroads.
• Monitor the use of logos and images that represent Crossroads
Web
• Lead all efforts related to the creation and development of Crossroads website(s).
• Proactively work to make sure Crossroads maintains an effective presence on the web including style/
presence, search engines, new technology.
Promotions
• Develop system to organize, prioritize and communicate promotional items related to Crossroads.
• Create communication strategies to market, inform, and promote teaching series, big events and other
campaigns assigned.
• Oversee all written materials related to promotions
Social Media
• Manage ongoing social media messaging and communication strategies.
• Creatively build followings on various social media outlets including but not limited to, Facebook, Twitter and Instagram.
Video Production
• Oversee production of all videos used at Crossroads for promotion, testimonies, and series branding.
• Ensure that videos are of a high standard of quality and excellence.